Reviewed · SWEDISH LAPLAND TOURS
Full-Day Reindeer Tour with Pickup in Kiruna
The best part of this Kiruna outing is not the sled ride. It is the chance to work beside a Sámi reindeer herder, feed a large herd by hand, and hear how reindeer herding fits into daily life in Sápmi. Frederik and Peter keep the group small, with no more than eight people, so you get real time with the animals and room to ask questions.
I like the hands-on feeding and the warm lunch in a traditional tent, where reindeer meat may be served by the fire. I also like the practical setup: round-trip transport, warm boots and winter clothing if needed, and a full seven hours away from Kiruna. The main drawback is the one-kilometer sled route. It is fun, but short for the price and the long drive.
Key points to know before booking

- Feed a large reindeer herd by hand: You may enter the male and female pens and offer lichen, a favorite reindeer food.
- Meet Sámi herders Frederik and Peter: The day focuses on present-day reindeer herding, culture, traditions, and life in northern Sweden.
- Drive your own reindeer sled: The route is about one kilometer, and you may sled alone or with a guide.
- Eat lunch by a campfire: Lunch is included and can feature smoked reindeer, reindeer kebab, or reindeer served in flatbread.
- Expect a small group: The maximum is eight people, which makes the animal contact and conversation more personal.
- Plan for serious cold: The activity is canceled below minus 27 degrees Celsius for safety.
Leaving Kiruna for Sápmi

Your morning begins with pickup around 8:20 to 8:40 a.m., with the activity starting at 8:30. The exact arrangement matters: this is not door-to-door pickup from every hotel. You must select a pickup point when booking and wait in the hotel foyer or at the exit, or at Kiruna Tourist Information in the foyer or hotel exit area.
Pickup at the Icehotel and Camp Alta is around 9 a.m. Keep your phone switched on, since the company says it will call if anything changes. I would be ready at 8:20 even if your pickup window runs later. In the far north, a calm wait is better than a frantic search for a departing van.
The drive takes about one hour and fifteen minutes, with some descriptions putting the journey closer to an hour and a half. That is a sizeable part of a seven-hour day, but it serves a purpose. You leave the urban edge of Kiruna behind and reach a quieter setting where people are few and reindeer are central to the day.
I see the transfer as part of the experience rather than dead time, especially if your main goal is to understand life away from town. Still, you should know what you are buying. This is not a quick reindeer encounter near Kiruna. It is a full-day visit that requires a long ride in each direction.
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Meeting the herd and feeding with lichen

Once you arrive, the day turns practical. You are not simply asked to watch the herder feed the animals. You help with the work, and the reindeer come close as they eat lichen from your hand.
The lichen is described as candy to the reindeer, which explains why the animals may approach readily. You might be able to stroke one while it feeds, but this remains an animal encounter, not a guaranteed petting session. Reindeer have distinct temperaments. Some are mellow, while others are more eager and playful.
The size of the herd can also surprise you. You may expect a small group and instead find many reindeer gathered for feeding. You can enter the pens for male and female reindeer, an unusual chance to see the animals at close range and learn how they behave.
This section is the heart of the tour for me. Feeding gives you a task, and the task makes the cultural conversation feel grounded. You are learning about herding while helping with one small part of the work, not standing at a distance while someone gives a talk.
Be prepared to participate. There is walking, handling food, and time outdoors. The experience suits you best if you are comfortable with an active day and with animals moving around you. It is less suitable if you want a passive sightseeing stop or a short photo opportunity.
Hearing Frederik explain Sámi life

Frederik is the main guide named throughout the experience, and Peter is also identified as a host. The emphasis is on direct conversation: how reindeer herding works, how Sámi life has changed over recent decades, and how people live with the snowy northern environment.
This cultural part is more important than the sled ride. You can ask questions about past, present, and future traditions, as well as the relationship between reindeer, people, and the natural setting. The small group size helps. With eight people at most, you should have a better chance to speak directly with the guides instead of listening from the back of a large crowd.
I especially value the focus on present-day life. Sámi culture is not a costume or a frozen picture from the past. The experience presents reindeer herding as a living practice that has changed over time, while remaining tied to animals, seasons, and place.
The tone also appears to be personal rather than theatrical. The guides invite you to help and answer questions throughout the day. That makes this a stronger choice for someone interested in culture than a basic animal ride with a short introductory speech.
Keep your expectations sensible. A seven-hour activity cannot explain every part of Sámi society, and the cultural content will depend partly on the questions you bring. If you are curious, this is a good setting to ask them.
The one-kilometer reindeer sled ride

The sled ride is the most obvious draw, and it is genuinely appealing. You are pulled by a reindeer through a snowy route, with the forest and winter silence around you. Depending on the arrangement, you can ride alone or go with a guide.
You may also get to drive your own sled. That is more involving than sitting in a passenger sled, but it means you must listen carefully and take responsibility for the short run. The route is about one kilometer, usually a single circuit. One animal may take its time, while another may enjoy running, so the pace is not fully in your control.
This is where the value question becomes important. A one-kilometer route is enough to give you the feel of reindeer sledding, but it is not a long wilderness expedition. One person found the ride too brief after the long drive and the high price. That criticism is fair.
The operator explains that a longer self-driven route would leave less time for feeding, lunch, and cultural discussion, especially during the polar night when darkness limits safe self-driving. If sledding is your main purpose, ask about a private tour and longer routes before booking. This full-day group outing is built around the complete Sámi experience, not hours behind a reindeer.
I would treat the sled ride as one strong chapter in the day, not the entire reason to pay $309.21 per person. If you want a gentle, unusual ride surrounded by other activities, it fits. If you want extended speed and distance, a dedicated sledding trip may suit you better.
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Warm clothing and the far-north cold

The operator can provide a winter jacket and warm boots if you need them. That is helpful, but you should still arrive dressed for the Arctic. The activity takes place outdoors, and the weather can change the feel of the day even when the tour operates.
There is a firm cold limit of minus 27 degrees Celsius at the activity location. If the temperature drops below that, the tour must be canceled for safety. This is not a minor footnote. Kiruna winter conditions can be severe, and the cold limit tells you that the operator takes exposure seriously.
You will move between outdoor animal work, sledding, and a warmer indoor or tent setting for lunch. Even so, bring the warmest practical layers you have, along with gloves and clothing that lets you stand around comfortably. Supplied boots and a jacket solve part of the problem, not every part.
The weather policy gives you some protection. If poor weather cancels the experience, you are offered another date or a full refund. The same applies if the minimum number of participants is not met. You should still avoid scheduling this as the one activity that everything else depends on.
Lunch in a traditional tent

Lunch is included, which simplifies a long day outside. The meal is served in a traditional tent beside a fire, and the food may include smoked reindeer, reindeer kebab, or reindeer meat in flatbread. The exact preparation can vary, but the meal is clearly part of the cultural setting rather than a generic packed lunch.
The food has become one of the memorable parts of the day for me because it connects the meal to the herding tradition you have just seen. You may have tasted reindeer elsewhere in Lapland, but eating it freshly prepared in a Sámi tent gives it a different context.
There is also a practical benefit. After feeding animals and sledding in winter air, a hot meal and fire are welcome. You do not need to plan a restaurant stop or carry lunch from Kiruna.
The supplied details do not specify vegetarian, allergy, or other dietary alternatives. If that matters to you, ask Go to Lapland AB before booking rather than assuming the menu can be changed. The advertised meal centers on reindeer, so dietary planning is sensible.
Is $309.21 a fair price?

At $309.21 per person, this is an expensive day trip. You are paying for transport from Kiruna, about seven hours of activity, a small group capped at eight, loaner winter clothing, lunch, animal handling, sledding, and extended access to Sámi hosts.
The strongest value comes from the combination. A cheaper short reindeer ride might give you a few minutes on a sled, while this outing adds feeding, conversation, food, and a look at daily herding work. If you care about culture and direct contact with the animals, the price can make sense.
The weaker value is the sled distance. If you measure the day by minutes on the sled, you will probably feel disappointed. The long transfer also reduces the amount of time spent at the activity site, even though the visit itself is full-day in style.
I would book it for the cultural access and hands-on work, with sledding as an extra. That framing makes the cost easier to judge. For a family or couple seeking one substantial Kiruna day, it may replace several smaller activities. For a visitor focused only on a long ride, it is not the right purchase.
Who will enjoy this day most?

I would recommend this experience to you if you want more than photographs of reindeer. It is a good fit if you enjoy asking questions, helping with simple animal work, eating local food, and spending time outside in demanding winter conditions.
Families can take part, and most people can participate, but children should be ready for cold, walking, and animals moving close by. The small group helps families receive attention, though the seven-hour length may feel long for very young children.
It also suits anyone comparing this with dog sledding or northern lights excursions. The reindeer tour offers a different kind of connection. It is slower, more personal, and more focused on Sámi life than on speed or spectacle.
You should think twice if you dislike cold, have very limited mobility, or want a tightly timed attraction near the center of Kiruna. The supplied information says most people can participate, but it does not provide detailed accessibility guidance. Ask the operator about your specific needs before paying.
Booking, pickup, and cancellation advice
The experience is offered in English, comes with a mobile ticket, and confirmation is issued when you book. It is often reserved about 90 days ahead, so I would not leave it until the last minute during a busy winter visit.
At booking, choose the correct pickup point. The operator does not collect from individual hotels or arbitrary locations. Be ready by 8:20 a.m., keep your phone on, and expect Icehotel or Camp Alta pickup around 9 a.m.
You can cancel for a full refund up to 24 hours before the local start time. Changes made within 24 hours are not accepted, and late cancellations are not refunded. Since weather and minimum group size can cancel the activity, keep some flexibility in your schedule.
Should you book the Kiruna reindeer tour?
Book this tour if you want a close, active introduction to Sámi reindeer herding, with feeding, conversation, a traditional meal, and a short sled ride woven into one day. Frederik and Peter provide the personal contact that makes the experience feel like a visit with working herders rather than a quick tourist stop.
Do not book it expecting a long sled expedition. The route is only about one kilometer, and the drive from Kiruna takes roughly 75 to 90 minutes each way. At this price, that limitation matters.
For the right visitor, the day offers something rare: time beside a reindeer herd, practical insight into Sámi life, and a meal beside a fire far from town. I would choose it for the culture and the animals first, and consider the sledding a memorable bonus.
FAQ
How long does the reindeer tour last?
The experience lasts approximately seven hours, including transport from Kiruna and the activities at the reindeer location.
Where does pickup take place?
Pickup is available from the selected pickup point on your booking. The operator does not pick up from individual hotels or other unselected locations. Pickup is generally between 8:20 and 8:40 a.m. in Kiruna, with Icehotel and Camp Alta pickup around 9 a.m.
What time does the tour start?
The stated start time is 8:30 a.m. You should be ready at your selected pickup point by 8:20 a.m.
How long is the reindeer sled ride?
The sled route is approximately one kilometer long. You may ride alone or with a guide.
Is lunch included?
Yes. Lunch is included and is served in a traditional tent. The meal may include reindeer meat, such as smoked reindeer, kebab, or meat served in flatbread.
Is warm clothing provided?
A winter jacket and warm boots are available if you need them. The tour takes place in very cold conditions, so you should still dress warmly.
What happens if the weather is too cold?
The tour has a safety limit of minus 27 degrees Celsius at the activity location. If it is colder than that, the experience is canceled. You are offered another date or a full refund.
Can I cancel the booking?
You can cancel for a full refund if you cancel at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours before the start are not refunded or accepted.
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